The Big Blue
Selling Art Within The $5000 Price Bracket
Contrary to what you may have been told, there is a market for your work out there, and it is as wide, deep and varied as the ocean. Like with oceans, you should know your currents, winds and waves and no less important, you should know how to navigate, pull your ropes and set your sails right.
Twenty five years ago, ArtLink introduced the idea of a new young and emerging art segment to the global art market. With the partnering help of Sotheby's, we launched a market segment, which is today the largest art market segment by transactions and participants.
This series of short videos, arranged by topics, and based on 25 years of accumulated experience and over 350,000 works of art sold in 37 countries, is an introduction to help you focus on the fundamentals of setting up or enhancing the business side of your art venture.
Introduction
Episode 1: The Market
Episode 2: Changes in the Gallery Sector
Episode 3: The Buyers
Episode 4: The Artists
Episode 5: The Sale
Episode 6: Golden Rule #1 - Make Them See It
Episode 7: Golden Rule #2 - Price It Right
Episode 8: Golden Rule #3 - Lower the Cost of Receipt
Episode 9: Golden Rule #4 - Brand and Trust
Episode 10: Golden Rule #5 - Make It Easy
Episode 11: Golden Rule #6 - Service
Episode 12: The Active Artist
As any introduction, it is not exhaustive. Please tell us if you find it useful and you would like to know more. Based on what we hear from you, we may develop this introduction into more in-depth tutorials and future updates.
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